£10.99. Less than a bunch of flowers.Start their card

The group card they'll actually remember.

A personalised story built from what everyone wrote, told swipe by swipe on their phone.

Start their card

£10.99. Less than a bunch of flowers.Secure checkout with Gumroad

A card for you
Sam

From the 40 people
you work with

Swipe to open ➜
Everyone chose one word for you
Calm
Kind
Steady
Generous
Welcoming
What your messages said
4

people called you
a brilliant leader

9said you made them feel supported
6thanked you for your guidance
A message from Nadia

Over the last nine months I've loved having you as my manager. You're one of those rare people whose presence makes everyone around you feel more confident and supported.

Every conversation left me feeling more positive and motivated than before. Your next team will be incredibly lucky to have you.

Thank you for all your guidance and encouragement.

— Nadia
And from the team

Gutted to see you go. Thank you for giving me the confidence to grow.

— Priya

You ARE this team. We'll miss you so much.

— Marcus

All the best for the next adventure. It's been a pleasure.

— Kofi
Photos and GIFs too
Best of luck!
— Elena, with a pebble from the team
Thank you,
Sam.
Made with ami

A sample card. Tap or swipe through it.

Three steps, one link

01

Start their card

Tell us who it's for and what you're celebrating.

02

Everyone answers a few quick prompts

Share one link with your team. It takes a couple of minutes, and photos and GIFs are encouraged!

03

They get their story

We turn everyone's answers and messages into a story that's personal to them, including the themes people kept coming back to, and they swipe through it on their own phone.

What the research says

54 percent. of people who quit said they didn't feel valued by their organisation. 52% said the same about their manager.

McKinsey, Great Attrition, Great Attraction, 2021 survey of 5,774 workers

People who send thanks underestimate how good it feels to receive it.

Kumar & Epley, Psychological Science, 2018

Will, founder of ami, smiling in a bright office

Hi, I'm Will

I've signed a lot of group cards over the years, to celebrate people, wish them luck and thank colleagues who deserved far more than a wall of text boxes and GIFs. They always felt the same, and the way they arrived never caught up with everything else on our phones.

So I built ami. What your team wrote becomes a personalised story, told one swipe at a time, so receiving a card feels like an occasion.

ami is in early access, so I put every card together by hand, and I'd love your feedback. I hope it helps someone you care about see how much they mean to the people around them.

Will, founder of ami

Questions

How does the recipient get their card?
We email them a link on the date and time you choose. It opens on their phone, with nothing to download or sign up for.
Will my team get spammed?
Your team gets one link from you. They don't need an account, and we don't send them marketing emails.
When do I pay, and what happens next?
You pay once, £10.99, when you order. We then email you a link to share with your team, plus what we need to schedule delivery. There is nothing more to pay when the card is delivered.
Why do I pay through Gumroad?
Gumroad is an established payment platform that independent creators use to sell digital products. It takes your payment securely, so ami never sees or stores your card details. When you click Start their card, Gumroad's checkout opens, on this page where your browser allows it and otherwise on gumroad.com. After you pay, we email you the next steps.
How long do people have to add their messages?
Order at least 3 days before you want the card delivered. You choose the send date and time, and how long your team has to add messages. Messages close 24 hours before the send time, so we have time to put your card together.
What happens to our messages and photos?
Your card stays online, with the messages, photos and GIFs in it, until the recipient asks us to delete it. We only use what people write to make and keep the card, and we never sell it. Anyone who wrote in a card can ask us to remove their own message at any time. Questions or a removal request: amicardssupport@gmail.com. Full details in our .
Is ami new?
Yes. ami is in early access, so I put every card together by hand and ask early customers for feedback.

Let their people tell their story.

Start their card

£10.99. Less than a bunch of flowers.Secure checkout with Gumroad

£10.99. Less than a bunch of flowers. Start their card

Terms

Who we are

ami is run by William Alcock, trading as ami. Contact: amicardssupport@gmail.com.

What you're buying

One personalised digital card for £10.99, built by us from what your group contributes and kept online for the recipient. ami is in early access, so we make each card by hand.

How it works

You pay once, through Gumroad. We email you a link to share with your group and ask for the recipient's details and delivery date. Messages close 24 hours before delivery. We email the card to the recipient at the date and time you chose.

Timing

Order at least 3 days before you want the card delivered.

What we need from you

Accurate recipient details, and only content you're happy for the recipient to keep. We may leave out anything unlawful or abusive.

After delivery

Once your card is delivered, the recipient can keep, save and share it. It stays online until the recipient asks us to delete it. We can't delete copies the recipient or anyone else has saved or shared.

Cancelling

You can cancel before we start work on your card by emailing us. After that your card is made to order, and your legal rights as a consumer are not affected.

Our liability

Nothing here limits your statutory rights. Otherwise our liability is limited to the price you paid.

Law

These terms are governed by the laws of England and Wales.

Privacy notice

Who we are

William Alcock, trading as ami, is responsible for your data. Contact: amicardssupport@gmail.com.

What we collect

If you order, your name and email (through Gumroad), and the recipient's name, email and delivery date. If you contribute to a card, your name, answers, message, and any photo or GIF you upload. We also keep the finished card.

Why

To create and deliver the card you ordered, and to keep it online for the recipient. We rely on performing our contract with you and on our legitimate interests. We don't use messages or photos for anything else.

Who sees it

The recipient, and anyone they choose to share their card link with. We use Tally (data stored in the EU) to collect details and contributions, Netlify to host the card, Gumroad for payment, and an AI service to find themes in what people wrote. Gumroad's checkout code is only loaded from gumroad.com when you click to buy. We never sell your data and we don't send marketing emails to contributors.

How long

A delivered card, including the messages, photos and GIFs in it, stays online until the recipient asks us to delete it. We delete it within 30 days of their request, and clear it from our backups within 90 days. We keep the recipient's name and email for as long as the card is online, so we can resend their link. If a card is never delivered, we delete everything for it within 30 days of the planned delivery date. We may remove a card sooner if the law requires it. Gumroad keeps payment records under its own policy.

The recipient

We email the recipient their card once, with a link to it. That email explains how their details were used and that they can ask us to delete their card at any time by replying to it.

Your rights

You can ask to see, correct or delete your data at any time by emailing us. If you wrote in a card, you can ask us to remove your message or photo from it, and we will within 30 days. Once a card has been delivered, the recipient may have saved or shared a copy, and we can't delete copies held on their devices or by people they've sent it to. You can also complain to the Information Commissioner's Office at ico.org.uk.